Case Study - Misr Insurance Group - When to address the Digital Channels
About Misr Insurance Company:-
- A major insurance Group (Misr holding Insurance) in Egypt since 1936 (since 83 Years).
- Has 45% market share for Insurance in Egypt.
- 4000 Insurance Broker , about 300 branches.
- Provides Coverage for: Realestate Properties - Travel- Industrial - Life- Others.
Company Old Core systems:-
When eBSEG Development Team met Misr Insurance company team to help them to upgrade to new Modern core systems to move to modern Omnichannel Digital Transformation and channels. We analyzed their core system status, we found that :
- A major insurance Group (Misr holding Insurance) in Egypt since 1936 (since 83 Years).
- Has 45% market share for Insurance in Egypt.
- 4000 Insurance Broker , about 300 branches.
- Provides Coverage for: Realestate Properties - Travel- Industrial - Life- Others.
In 2016-2017 :-
eBSEG started to implement its Digital Insurance Solution for both:
- Misr Insurance
- Misr Life Insurance
eBSEG digital insurance solution is integrated with:
- DB Tables to store Data for Misr Life Insurance.
- Mainframe CICS Application for Misr Insurance.
Digital Channels For Misr Insurance:-
eBSEG helps Misr insurance to add all products and services on the application which enable Customers to log in their accounts and manage it through the three main digital channels to enhance customer experience engagement. The digital channels include :
- Internet Insurance.
- Mobile Insurance.
- Tablet Insurance.
Digital Channels For Misr Insurance:-
After eBSEG succeeded in Digital Transformation implementation of misr insurance company which decided to expand this success to Misr Life Insurance It is used by the Customers and Brokers.
- Internet Insurance.
- Mobile Insurance.
- Tablet Insurance.
Misr Insurance Profits before and after Digital Transformation
Over the years, starting with the implementation of digital transformation in 2016 for the company's system. the digital insurance solution enables the customers to use a variety of digital channels which include desktop, mobile, and tablet.
This helps the company to maximize customer engagement and attract new customers. Hence, the company's profits have increased significantly so far.
- The Digital Channels are now integrated with both old and New Systems over the same seamless interface for customer. The Digital Channels are now integrated with both old and New Systems over the same seamless interface for customer.
- Through Same app and UI customer sees his old and new polices.
- There are 4000 Insurance Broker and about 300 branches.
- It Provides Coverage for: Realestate Properties - Travel- Industrial - Life- Others.
Digital Transformation Phase 2 - Implementing in 2019-2020
-
Adding
Chatbot
Channel for :-
- Facebook Messenger
- In-App Bot
- Public Portal Bot
- Additional Business Function.
- New Public Portal.
- Sales lead follow-up notification system.